DHJ PRIVÉ
Who we are, what we run, and who leads the house.
Discovery Hidden Japan
We connect discerning travellers with Japan beyond the brochure—then help destinations and hotels welcome them at their best.
As a licensed travel agency in Japan, we are the team that designs, books, and runs trips for people coming to Japan—whether they book with us directly or through a partner agency overseas.
What we handle
Strategy and promotion for municipalities and DMOs. Practical GenAI for hotels and ryokan—efficiency, custom tools, and hands-on training.
Curated wellness retreats in the Philippines. The same curatorial eye we use for Japan's hidden corners, applied to restorative travel abroad.
Why us
What sets our travel to Japan apart—built on local relationships, authenticity, and trust.
Our network across Japan—local hosts, craftspeople, guides, and communities—opens doors beyond the usual tourist routes. That depth is how we deliver Authentic Japan: rare access grounded in trust, so every moment feels earned rather than staged.
We shape each journey around people and purpose: your pace, your story, and meaningful encounters with those who live here. It is a passion-led approach to hospitality—authenticity over volume—so the experience stays personal and memorable.
Small groups let us blend flexibility with on-the-ground insight—tighter itineraries, candid conversation, and room to adjust when something meaningful appears. You travel with confidence, supported by a team that trusts local partners as much as you do.
Leadership
The people behind Discovery Hidden Japan.
CEO
After working at a travel agency, he worked for many years at foreign IT companies including Booking.com and Meta. He specializes in strategic planning for new inbound businesses and consulting for local governments, with numerous individual consulting achievements.
COO, CTO
Joined after experience at major manufacturers, major consulting firms, and Microsoft. Capable of proposing operational efficiency improvements using IT technology, such as sales of customer management tools and proposals for IT solutions.
CSO
With over 25 years across travel and tourism in Japan, Australia, and the Asia-Pacific, he connects international wholesalers, DMCs, tourism boards, and technology partners with commercially sustainable, experience-led product for Japan. Based in Tokyo after many years in Australia, he leads global partnerships and market strategy for DHJ.
CMO
Resides in Cebu, Philippines. With diverse experience including international cooperation in NGOs, management of BPO operations, restaurant management, and social entrepreneurship, he can solve problems without being bound by existing concepts.
Director
Worked at JTB for over 30 years, with deep experience in tour development for Southeast Asia and Australia, including the Philippines.
Director
Moved to NY, USA alone at 18. After obtaining a degree and working at a travel agency, she returned to Japan. After working at Booking.com and Google, she moved to Microsoft in 2024. Specializes in the travel industry and digital marketing, with numerous achievements with clients in various industries.